Organizations are spending significant amounts of staff time to promote to and engage audiences. But, is it working? Do we really know how data is gathered? Do we know the real impact? or who we reach?

There’s a lot of confusion about what analytics are.  It’s not just a pretty dashboard to aggregrate ‘hits or visits’ or flat count of FaceBook likes or gathering of friends.

Our Social Media Impact Analytics is a set of interactive tools for evaluating, visualizing and documenting the impact, reach, engagement of social networking tools such as Facebook, YouTube, Twitter, and blogs for arts and cultural organizations. The system provides REAL-TIME ANALYTICS of social media presence and is displayed as comprehensible graphs and network visualizations customized for each situation.


This is a new and unique form of web-based analytics that draws on web-sphere analysis. It is an approach for the collection, storage, processing, filtering, and visualization of large social media data sets. Our system utilizes a clustered cloud computing architecture with tiers devoted to data collection, pre-processing and analysis that supports both statistical analysis capabilities and web-based tools for public presentation and interaction of aggregated data.

A comprehensive map of REACH is created based on how far the information actually moved out of existing networks;

MEASURE ENGAGEMENT   Who the project had two-way interactions 

MEASURE IMPACT   Using a combination of reach and engagement;

NETWORK   What is the actual network and how it has changed over time, a longitudinal snapshot of a specific time. And, create language and a practice methodology for consulting and advising arts and cultural organizations for efficient and effective use of social networking using our Social Media Impact Analytics methods and tools.

Our interactive tools enables the creative sector to~

  • Track cultural products and take action to increase participation, increase sales and rentals of art products,

  • Increase film bookings, commissions, or advertising revenue.

  • Connect to opinion leaders (people, publications, organizations) to position a community or region as a cultural destination. Regions featured in films and online media acquire ‘cultural cache’ and become desirable destinations for tourists and industry.

  • Use low cost real-time analytics that helps build a solid, sustainable infrastructure of arts and cultural organizations as a component of economic development. High functioning cultural organizations equipped with these tools are more competitive for funding, since they can really prove their efficacy.